Advertising slogans - Wikiquote
Advertising slogans are short, often memorable phrases used in advertising campaigns. . , Allegedly coined by Theodore Roosevelt in , although the claim is dubious; adopted as Maxwell House's tagline in .. The Indian Multinational. . (specifying date and attributing authorship to Ogilvy & Mather). A simple phrase can be a powerful brand cue. See if you can guess the brands behind these famous taglines and slogans. Whether you call them taglines, straplines, slogans or mottos, you have to admire the ones that brilliantly capture a brand's differentiation.
No wonder it became one of the most popular movie channels.
It is also the full form of the company name, in case you hadn't noticed. Later the two phrases were replaced globally by the legendary "finger lickin' good" Carlsberg - "Probably the best beer in the world" The makers of this beer must have been too mesmerized by their own making back then.
The tagline they go by now "That calls for a Carlsberg" is equally catchy. The company was bought by L'Oreal who used the punchline "Maybe she's born with it — Maybe it's Maybelline" later replacing that too, with "Because you're worth it" which has been the official branding for L'Oreal for over half a century now! They even had a different mascot Fresh up Freddy then. The drink tried many punchlines over the years and most recently is going with "Don't grow up. Volkswagen - "Think small" The caption was adopted to popularize the Beetle!
And oh it worked wonders. In they used "Get in. Get happy" for the publicity of the Beetle. Now they go with the classy "Das Auto" for all their speed machines!
Hopefully they had no puns intended back in when they thought of this tagline. But no matter what the 'touchy' catch phrase worked! Now they go with the more decent "Moblizing Your World. With its apt punchline it quickly became popular in the market and was ready to compete with Coke when it returned.
KitKat - "Break time, anytime" It was always about the break your sweet tooth craved!50 "HONEST" COMPANY SLOGANS!
Launched in the USA with this tagline,the crunch of the chocolate was immediately popular. It was launched globally with the famous punch line "Have a break, have a KitKat.
A visually crafted brand with a catchy slogan can do a lot of good in any brand awareness campaign. Great slogans cannot be done in haste. Everything must be carefully planned, well-discussed, and outlined to ensure greater impact. Offer information even if your designer is not asking for it to ensure that they are clear on what they need to produce.
The Best Advertising Slogans of All Time According to Digg Users
The 90—second rule states that you only have a minute and a half to engage and connect with your audience, so make sure to use it wisely. Design a logo that is simple but loud enough to convey the brand, and write a logo that is brief, easy on the ears, and precise in the context of what your brand is all about.
Your slogans should adhere to the one-sentence rule.
Brevity is the key to memorability. The audience responds better to humor than to seriousness. If you can make them laugh and smile with your slogan, then it is more likely that they will remember your product or service when they have a need.
Remember, humor not lameness. You should replace this preconceived notion with a sense of trust, patronage, and advocacy. By keeping your company honest in your slogan, you instantly create a sense of brand integrity. And when you achieve and maintain integrity, you encourage word-of-mouth marketing.
How to Create Catchy Slogans and Taglines
Volkswagen — Think Small. Porsche — There is no substitute. Aston Martin — Power, beauty and soul. Walmart — Save Money. Gilmore was quickly apprehended because of his inability to hide the evidence.
This Is What The First Taglines Of 20 Famous Brands Used To Be
He was sentenced to death due to the cruel and gruesome nature of his murders. After the sentence, he chose to be executed by a firing squad and urged authorities to execute him as soon as possible since he had accepted the verdict and he wanted to die.
- Nike's 'Just Do It' slogan is actually the last words of a murderer looming execution
- This Is What The First Taglines Of 20 Famous Brands Used To Be
He received two stays of execution, which were a result of the efforts of his mother and the American Civil Liberties Union. The stays of execution enraged him and caused him to attempt suicide. He was finally executed on Jan. Before the riflemen fired their shots, he uttered his official last words. Gilmore became a celebrity for his efforts to hasten his execution. His last words were "Let's do it".